The Optical Entrepreneur

Alan O'Neill - Premium Is The New Black

Episode Summary

Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black. In this new world where the speed and complexity of change accelerates exponentially, businesses around the world and across industry are trying to be even more relevant in a new marketplace.

Episode Notes

Successful organisations recognise that excellence in customer experience is the next great battleground in business.

Retailers in particular have experienced more disruption than most and there are many lessons and insights in today’s show that you can use to grow your practice.

Alan O’Neill is a highly experienced Change Management Consultant and columnist with The Sunday Independent and today we’ll be discussing his book Premium is the New black.

Alan has supported iconic brands like Selfridges, Harrods, Intel, Lufthansa, Mercedes, and Renault through change, helping them to refresh their culture and put the customer at the heart of all decision making.

In this episode Conor talks with Alan about key retail concepts that will help any practice owner transform their practice to be truly premium.

 

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This episode is brought to you by Optical Success Academy and Seiko.

To receive a Seiko information pack including a special lens offer for podcast listeners, send an email to infouk@seikovision.com

 

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www.greatopticalmarketing.com

www.opticalsuccessacademy.co.uk

 

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