The Optical Entrepreneur

Steve Anderson - The Bezos Letters

Episode Summary

Steve Anderson is the best-selling author of The Bezos Letters – 14 Principles to Grow Your Business Like Amazon. For over 20 years, Jeff Bezos – the founder of Amazon, has personally written Letters to Shareholders that reveal the underlying principles and strategies he used to grow Amazon. For the first time, The Bezos Letters unlocks the key lessons, mindset, principles, and steps Bezos continues to use to make Amazon the massive success it is today.

Episode Notes

In this interview Conor and Steve discuss:

• The link between risk and growth and what your practice can learn from Amazon’s approach to risk
• One counter-intuitive leadership principle that will help your practice achieve more breakthroughs
• Practical ways to use the principle of customer obsession like Amazon to increase revenue, referrals and repeat business
• How independent businesses can strategically compete against Amazon
• And more

 https://thebezosletters.com