The Optical Entrepreneur

Turn Your Practice Into A Place Where People Love Spending Money - Conor Talks With Dean Waugh from Retail Experience Design

Episode Summary

• How to stop thinking like an optometrist and start thinking like a retailer • Why effective dispensing spaces have the most impact on your revenue • How to design the best customer experience • The critical mindset of ‘every day is grand opening day’ • And much more...

Episode Notes

In this episode of the Optical Entrepreneur Podcast, Conor sits down with Dean Waugh, founder of Retail Experience Design. They discuss how independent opticians can stop thinking like clinicians and start thinking like retailers. The conversation explores why design has such a big impact on revenue, the importance of effective dispensing spaces, and how to create a memorable customer experience from start to finish. Dean shares why practice owners should adopt the mindset that every day is grand opening day, highlights common design mistakes, and explains the value of brand consistency across your website, logo, and practice design. Whether you’re planning a refurbishment or just want to see your practice through fresh eyes, this episode will help you think differently about how design shapes the success of your business.